Google appears to be immune for the global financial crisis. Online advertisement can be measured perfectly and in these difficult times it is important for advertisers that they can measure the efficiency of their investments. That is why the advertiser's spendings at Google, which is the most important online advertiser in the world, are not affected by the financial crisis. Apparently not all sectors are affected by the crisis, it is even possible that companies like Google and online advertisement can benefit from it.
(De Financiële Morgen, 11 October 2008)
Iris Van den Sande
1 opmerking:
Great topic, but coherence could be better
immune TO
Online advertising can ...
not 100% clear how 2nd stce is linked to the rest (before and after)
3rd stce: you seem to be using the word 'advertiser' in two different meanings here: Google and its clients
4th stce not linked to the rest
advertisement?
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